Brand Fast Trackers
Brand Fast Trackers
Each day we talk to, work with and learn from the very best marketing, advertising and media executives working on brands like Sony, Microsoft, Verizon, Ford and P&G.
This gives us unique insight into successful marketing strategies.
These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.
Station feed:  Created by: Alicia Mauldin |
Created on: 08 May 2009 Language: English |
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Ian Leopold, CEO and founder of American Collegiate Intramural Sports (25.00MB; download) -- If you work in a job that you don't LOVE and have PASSION for - the kind of passion that makes you wake up early and stay up late - If you work in a job where you don't make ANYWHERE near what you are worth - If you work in a job, or even if you have a career, and want to do more, create more, make more, give more, do it better, win more frequently, call your own shots, be free, make the world a better place, leave a legacy, meet new people, set out on an adventure or create certainty for yourself and those you care about - Then you may want to read a few more lines. If that's what you want, you can have it. You can start part- time. You don't have to quit your job. Just knowing that you can start part time will open your eyes to opportunities that were always there...but that you simply never saw. By doing this you will find your idea. And then you will work. You will get home from your job at 6PM and work until 10 PM, and every other weekend. Then you can begin building your business and quit when it's big enough. Then, once you quit, and focus 100% of your time, passion and attention on that one purpose, amazing things will happen. You will build it, it will grow, and you will (if you so desire) sell it for millions and be able to share that fortune with those who helped you get there! At least that's what our guest on this podcast did. And you can too! Because SUCCESS LEAVES CLUES. Selected by: Alicia Mauldin [ stations ], Fri, 22 May 2009 09:07:06 MST
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Annie Young-Scrivner, CMO Quaker Foods & Snacks (24.00MB; download) -- The Quaker brand is almost 130 years old and was one of the FIRST brands ever advertised. So the question is, how do you keep it relevant for consumers today? CMO Annie Young-Scrivner and her team answered that question through their newest initiative - Go Humans Go. It is a fascinating case study as to how you can take an existing line of products that fundamentally perform with a solid reason to believe and adjust the positioning & the creative positioning concept so that the message gets through in a relevant way in order to increase household penetration and share of requirements. Why is this product for me? Do I like this message? Annie also talks about the importance of shifting the media mix and how it has become as relevant as the new positioning. Great episode...lots to learn from a leader on a big brand inside an even bigger brand (Quaker is owned by Pepsico) Enjoy! Selected by: Alicia Mauldin [ stations ], Fri, 08 May 2009 08:41:22 MST
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Seth Greenberg, Director, Online Advertising & Internet Media, Intuit Inc (32.26MB; download) -- In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking about how national brands should be using the web. Basically, a lot of opinions. Ironically, most of these people have never worked for a big marketer, nor have they ever marketed a national brand. Today, you'll get an opportunity to hear from someone who has been doing it since the beginning - and his track record suggests that he knows what he is doing! Seth Greenberg is the Director of Online Advertising and Internet Media for Intuit, marketers of brands like Quicken and Turbo Tax. On a side note, notice his title...more and more companies are dedicating headcount solely to focus on directing the brand's online marketing and branding investment. In addition to sharing with us how he sold in Vanilla Ice as the spokesperson for an online tax product, (that in and of itself should tell you that he's a good marketer :) ), you will get an insider's look as to what it's like to be responsible for a major online investment. Selected by: Alicia Mauldin [ stations ], Fri, 08 May 2009 08:40:59 MST
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Lewis Goldman, Senior Vice President of Brand Marketing, 1-800-Flowers.com (25.81MB; download) -- This brand has the RIGHT to use social media! And is doing it the RIGHT way! As you are planning for 2010, no doubt every brand strategy out there includes 'exploring' how they can use 'social media'. At least every brand we work with is. And for good reason. If you are, then this podcast is for you. As 1-800 Flowers was kind enough to post a few guideposts with us...questions they ask themselves to keep the program on track. A VERY practical lesson for all brands. 1) Is there a LOGICAL link between the brand and the overall concept? 2) Did we create a VIRTUAL VENUE for them to visit to learn more? 3) Did we recruit someone from within the target audience who is an AUTHORITY? 4) Did we give that authority figure some CURRENCY to use? 5) Are we using social media tools that make it EASY for others to share? Where some brands are struggling is that they are jumping right to #5! Lets put up a Facebook fan page, a corporate blog and 'TWEET' out some promotional messages and there you go. This gets you fans (all of which are from your agency) and 10 followers (also from your agency) Some good, practical, applicable learning for any brand. Happy Mothers Day! Selected by: Alicia Mauldin [ stations ], Fri, 08 May 2009 08:40:11 MST
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FeedStats for 02 Sep 2010 : 2 ip addresses | 2 hits
